Event Itinerary

23rd April: Day 1

10.00am - 6.00pm

Arrival of International Delegates & Speakers

7.00pm - 9.00pm

Welcome Cocktail

24th April: Day 2

8.30am - 9.30am

Registration & Morning Tea

9.35am - 10.05 am

Welcome Remarks

10.10am - 10.40am

Opening Keynote

10.45am - 11.45am

Session 1: Data Analytics for Effective Content Marketing

With the various alternative ways in doing effectively content marketing, it is important to measure the real-time data that can lead you to a better understanding of your target audience, a raft of actionable insights to create better content with, and a whole host of advanced analytics to promise success.

Speakers: Shahid Shayaa | Dr. Frank Peter | Andrew Raj

11.50am - 12.50pm

Session 2: How to Generate and Manage Influence

Over the years as social media evolve, the media have taken serious interest in creating influence. However social media influence undeniably is one that money cannot buy but instead earn, just like respect. How do you earn the influence and what is the take for better social influence management? Find out more as we talk in depth on how to increase and manage your influence be it for personal or corporate via social media platform.

Speakers: Malini Agarwal | Dr. A.J. Minai | Khushboo

1.00pm - 2.10pm


3.05pm - 4.05pm

Session 3: Budget Marketing

Do you have a marketing budget which is too small? How much is too small or no amount can be too small? Learn the tricks on how to make every penny counts or even some speakers think no penny is still possible to be counted.

Speakers: Marcus Teoh | Nick Tan | Amnah Shaari

4.10pm - 4.40pm

Tea Break

4.45pm - 5.45pm

Session 4: Measuring and Analysing ROI in Social Campaigns

Many says it is impossible to analyse ROI via social media, but when you are asked for an ROI from your management and client, there's never a no for an answer. Will number of likes and followers be enough for your measurements, or it is just for the record? Find out how best to justify ROI of social media.

Speakers: Kiruba Shankar | Roberto Cumaraswamy | Faeez Fadhillah



25th April: Day 3

9.30am - 10.00am

Registration & Morning tea

10.00am - 10.35am

Opening Keynote

10.40am - 12.00pm

Session 5: Unified Customer Experience and Efficiencies in Content via Social / Digital Media

With the advancement of various new social media platform and demographics of people and content that we have, this topics will briefly discuss on how to and what measure should we take to complement our content without confusing our clients.

Speakers: Matt Liew | Datuk Azrin | Dammika Ganegama

12.05pm - 1.05pm

Session 6: Unleashing The Value of Consumer Data

99% of global business decision makers believe data is critical to achieve success but 62% are unable to turn data into insights or action. On top of that, only 5% of CMOs admit to using data effectively. However, brands that are able to reach the right people, using the right data at the right time will be able to cut through the noise. Join us as we discuss how.

1.05pm - 2.30pm


2.30pm - 3.50pm

Session 7: Brand Storytelling

You've created a great branding, nice logo and nice concept, now you need to tell your audience about it. Your brand is hugnry to have the attention but what is the best way to put it out in content. Nail the perfect tagline and crafted content with sugar and spice that speak aloud to your consumer and reflects your brand.

Speakers: Jinnyboy | Steven Lim | Joel

4.00pm - 4.30pm

Closing Keynote by Dato' Seri Anwar Ibrahim

4.30pm - 5.00pm

Tea break



25th April: Day 3 MSMW AWARDS

7.30pm - 10.30pm

MSMW Awards

26th April: Day 4 MSMW WORKSHOP

10.00am - 10.30am


10.30am - 12.30pm

Workshop 1: Sales Generation via Social Media the Result)

Social Selling is the hottest trend in social media. The market has matured and brands are increasingly looking beyond just exposure and vanity metrics like comments and shares. In this hands-on workshop, Kiruba Shankar will draw insights from his upcoming book titled Digital Selling, and show insightful strategies to boost sales using social media.

Speakers: Kiruba Shankar

12.30pm - 2.00pm


2.00pm - 4.00pm

Workshop 2: Video Marketing (How You Do It, How Do You Amplify the Result)

Speakers: Saleem Hadi



Disclaimer: The programme is correct at the time of publication. The organisers reserve the right to make changes to the event programme without prior notice

About Us

Social Media Chambers (SMC) is a premier non-profit organisation dedicated to advocating and advancing the discipline of credible social media.

Our Contacts

No.73 Jalan TPK 2/8
Taman Perindustrian Kinrara,
47180 Puchong, Selangor, Malaysia

(+603) 8070 7666
(+603) 8070 0666 (Fax)