MALAYSIA SOCIAL MEDIA WEEK 2019
Adrian currently spearheads adaAcquire, a business within ada (analytics. data. advertising) which drives outcomes and user growth for key industries powered by ada’s proprietary data. He leads a team of solution-focused industry experts which help brands/ businesses to solve for their business pain points through understanding data insights across the consumer journey and to determine attribution of these outcomes. He has delivered this for top clients across Asia – in telecommunications (Yoodo, XL, Robi, Airtel), banking digital (UOB, Commonwealth bank) and wallets cash (Boost).
His experience covers global and regional roles where he led large teams on marketing-related market entry strategies, business transformation and strategic turnaround execution for digital businesses in emerging and developing markets. His industry specialization is in the music streaming, telecommunications and banking/ fintech sectors. He also collaborated on and managed marketing budgets in excess of $100M and across 22 different countries, bringing new digital services to over 1 billion new users.
Social Media Chambers (SMC) is a premier non-profit organisation dedicated to advocating and advancing the discipline of credible social media.
MALAYSIA SOCIAL MEDIA WEEK 2019 SECRETARIAT,
No.73 Jalan TPK 2/8
Taman Perindustrian Kinrara,
47180 Puchong, Selangor, Malaysia
(+603) 8070 7666
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