a MALAYSIA SOCIAL MEDIA WEEK 2019

SUMMIT

MALAYSIA SOCIAL MEDIA WEEK 2019

MSMW SUMMIT

23rd April: Day 1

10.00am - 6.00pm

Arrival of International Delegates & Speakers

7.00pm - 9.00pm

Welcome Cocktail


24th April: Day 2

8.30am - 9.30am

Registration & Morning Tea

9.35am - 10.05 am

Welcome Remarks

Speakers: Ned Mohd | Christopher Tock

10.10am - 10.40am

Opening Keynote

Speaker: Malini Agarwal

10.45am - 11.45am

Session 1: Data Analytics for Effective Content Marketing

With the various alternative ways in doing effectively content marketing, it is important to measure the real-time data that can lead you to a better understanding of your target audience, a raft of actionable insights to create better content with, and a whole host of advanced analytics to promise success.

Speakers: Shahid Shayaa | Dr. Frank Peter | Andrew Raj

11.50am - 12.50pm

Session 2: How to Generate and Manage Influence

Over the years as social media evolve, the media have taken serious interest in creating influence. However social media influence undeniably is one that money cannot buy but instead earn, just like respect. How do you earn the influence and what is the take for better social influence management? Find out more as we talk in depth on how to increase and manage your influence be it for personal or corporate via social media platform.

Speakers: Malini Agarwal | Dr. A.J. Minai | Khushboo

1.00pm - 2.10pm

Lunch

2:15pm - 3:00pm

Special Note by YB Encik Steven Sim

3.05pm - 4.05pm

Session 3: Budget Marketing

Do you have a marketing budget which is too small? How much is too small or no amount can be too small? Learn the tricks on how to make every penny counts or even some speakers think no penny is still possible to be counted.

Speakers: Marcus Teoh | Nick Tan | Amnah Shaari

4.10pm - 4.40pm

Tea Break

4.45pm - 5.45pm

Session 4: Measuring and Analysing ROI in Social Campaigns

Many says it is impossible to analyse ROI via social media, but when you are asked for an ROI from your management and client, there's never a no for an answer. Will number of likes and followers be enough for your measurements, or it is just for the record? Find out how best to justify ROI of social media.

Speakers: Kiruba Shankar | Roberto Cumaraswamy | Faeez Fadhillah

6.00pm

End


25th April: Day 3

9.30am - 10.00am

Registration & Morning tea

10.00am - 10.35am

Opening Keynote

10.40am - 12.00pm

Session 5: Unified Customer Experience and Efficiencies in Content via Social/Digital Media

With the advancement of various new social media platform and demographics of people and content that we have, this topics will briefly discuss on how to and what measure should we take to complement our content without confusing our clients.

Speakers: Matt Liew | Syed Khalid | Dammika Ganegama

12.05pm - 1.05pm

Session 6: Unleashing The Value of Consumer Data

99% of global business decision makers believe data is critical to achieve success but 62% are unable to turn data into insights or action. On top of that, only 5% of CMOs admit to using data effectively. However, brands that are able to reach the right people, using the right data at the right time will be able to cut through the noise. Join us as we discuss how.

Speakers: Nowrid Amin | Adrian Burton

1.05pm - 2.30pm

Lunch

2.30pm - 3.50pm

Session 7: Brand Storytelling

You've created a great branding, nice logo and nice concept, now you need to tell your audience about it. Your brand is hugnry to have the attention but what is the best way to put it out in content. Nail the perfect tagline and crafted content with sugar and spice that speak aloud to your consumer and reflects your brand.

Speakers: Jinnyboy | Steven Lim | Joel

4.00pm - 4.30pm

Closing Keynote by YB Dato' Seri Anwar Ibrahim

4.30pm - 5.00pm

Tea break

5.00pm

End


25th April: Day 3 MSMW Award

7.30pm - 10.30pm

MSMW Awards


About Us


Social Media Chambers (SMC) is a premier non-profit organisation dedicated to advocating and advancing the discipline of credible social media.

Our Contacts

MALAYSIA SOCIAL MEDIA WEEK 2019 SECRETARIAT,
No.73 Jalan TPK 2/8
Taman Perindustrian Kinrara,
47180 Puchong, Selangor, Malaysia

(+603) 8070 7666
(+603) 8070 0666 (Fax)